Designer + Artist
a creative chameleon
A hybrid designer with 19 years of experience. In Fashion/Graphic design, Art Director, Product Development, E-Commerce Creative, and as a Stylist, that has worked in Corporate to Start-Up work settings for Private Labels, DTC, Contemporary collections, Licenses Collaboration, and Lifestyle brands.
DESIGN + STYLING RESUMES + FULL PORTFOLIO UPON REQUEST
( Full-time + Freelance Experience)
Clients list include: (VICI, Forever 21, California Apparel News, Joyrich, Volcom, Juicy Couture, Guess, Neff, 7 for all mankind, and more)
Yahaira
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Contact
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Yahaira / Contact / Info /
Designing clothing: All silhouette categories, including swim, all fabrications, from light to heavy weights, knit/yarn(s) to woven(s), and denim. Designing a full-circle garment process, from concept to sketch, fabrics, print/color to sample, fit to styling, to reality.
At the same time, I've introduced sustainable practices into my designs, such as selecting natural fiber fabrics, using recycled materials*, natural dyes, and available dead-stock fabrics* and colors.
FASHION DESIGN
ART DIRECTION DESIGN +
Design Art Direction:
Analysis and inspiration: research silhouettes, patterns, color, and graphic artwork trends to develop brand-appropriate direction tailoring. Create directional forecasting for design inspiration samples and artwork for design teams, including graphic artists.
TREND Forecasting +
Trend:
Creating directional (mood) forecasting for each theme/story. Focusing on design and merchandising teams for inspiration, but not limited to translating forecasting into marketing storytelling for campaign guidance. Inspired by art, texture, vintage details, cultural history, pop culture and youth culture, nature, new tech, science, and everyday life and travels.
Fashion Trends directives focus on fabric(s), key silhouettes by category, garment + trim details, and print + color direction.
For Marketing Art direction, focus: atmosphere/mood, lighting, location, colors, and key fashion edits.
Yahaira
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Contact
/
Info
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Yahaira / Contact / Info /
PRODUCT DEVELOPMENT +
Product Developing:
Ideas from ongoing trend forecasting research while analyzing sales and filling market gaps between seasons at a faster development timeframe than collection design. Creating P.D. in all fabrications, from knits to woven in different weights, in all clothing categories. Including art direction for print and graphics development.
STYLING + ART DIRECTION
Editorial Art Direction + Styling:
Designing cohesive, brand-specific storytelling for marketing campaigns. For Marketing Trend /Art direction focus: atmosphere/mood, lighting, location, colors, and key fashion edits.
Complete E-commerce trend lookbook/product direction with digital graphics layout design and Photoshoot styling.
ARTWORK + MIX
ARTWORK + MIX
ART: EDUCATIONAL EDITORIAL
SOCIAL MEDIA CONTENT & ART DIRECTING STORY
The U.S.A. CLIMATE CHANGE AWARENESS ART SERIES
"SEND ME A POSTCARD..."
My original intent was to capture this art series on the road state by state, including territories. Taking in the diverse landscapes of our diversified country. While foreshadowing how dramatically different these landscapes will look in a short amount of time. Due to the irreversible destruction that is climate change, now a worldwide crisis.
Due to the COVID-19 pandemic, this climate crisis journey is entirely digital. Coinciding the realities of the "New Normal."
